Beyond the Seal

Comparison diagram showing the cross-section of an O-ring (solid black circle) and an X-ring (quad ring with four-lobed profile), with the Selo logo beneath.

X-Rings (Quad Rings): What They Are and Why The...

Matthew Jones

X-rings, also called quad rings, offer better sealing, less friction, and more stability than standard O-rings. Learn how they work and shop Selo’s range.

X-Rings (Quad Rings): What They Are and Why The...

Matthew Jones

X-rings, also called quad rings, offer better sealing, less friction, and more stability than standard O-rings. Learn how they work and shop Selo’s range.

Flatlay of assorted Woodruff keys in different sizes arranged around the orange and black Selo logo, illustrating their half-moon shape.

What Are Woodruff Keys and Why Do They Matter?

Matthew Jones

Small but vital, Woodruff keys lock gears and pulleys in place. Learn what they do, why they matter, and where to find the right size at Selo.

What Are Woodruff Keys and Why Do They Matter?

Matthew Jones

Small but vital, Woodruff keys lock gears and pulleys in place. Learn what they do, why they matter, and where to find the right size at Selo.

SealWithSelo circular logo in orange and black, inspired by McLaren F1 colours, representing O-rings and sealing products. Featured in blog post about the story behind the name and logo.

The story behind the name and logo

Matthew Jones

The Portuguese word for “seal,” a love for McLaren orange, and a logo built on circles — discover the story behind Selo’s name and brand identity.

The story behind the name and logo

Matthew Jones

The Portuguese word for “seal,” a love for McLaren orange, and a logo built on circles — discover the story behind Selo’s name and brand identity.

The Ultimate Guide to O-Rings: Choosing the Right Seal for Every Application

The Ultimate Guide to O-Rings: Choosing the Rig...

Mandy Gomez

O-Rings are one such example, serving as critical sealing solutions across countless industries. Whether in automotive engines, medical devices, plumbing, or food processing, the right O-Ring can make all the...

The Ultimate Guide to O-Rings: Choosing the Rig...

Mandy Gomez

O-Rings are one such example, serving as critical sealing solutions across countless industries. Whether in automotive engines, medical devices, plumbing, or food processing, the right O-Ring can make all the...

Understanding Seals & O-Rings: Choosing the Right O-Ring, Oil Seal, and Lip Seal for Your Needs

Understanding Seals & O-Rings: Choosing the Rig...

Mandy Gomez

When it comes to machinery, automotive systems, or industrial applications, one of the most overlooked components is also one of the most critical: seals. Whether it’s an O-Ring, Oil Seal,...

Understanding Seals & O-Rings: Choosing the Rig...

Mandy Gomez

When it comes to machinery, automotive systems, or industrial applications, one of the most overlooked components is also one of the most critical: seals. Whether it’s an O-Ring, Oil Seal,...

Split image showing the evolution of a small business — left side features a teenage boy selling on eBay from a cluttered desk, right side shows a modern workspace with branded packaging and fluid sealing products under the Seal With Selo name.

How a Quiet Spell at Work Turned Into a Business

Matthew Jones

From selling Pokémon cards on eBay to discovering a demand for sealing components — read how Selo first began its journey.

How a Quiet Spell at Work Turned Into a Business

Matthew Jones

From selling Pokémon cards on eBay to discovering a demand for sealing components — read how Selo first began its journey.